What if Google’s Adsense has it backwards? Even if Google is pretty good at matching relevant ads to individual blogs, wouldn’t Ads be much more relevant if the bloggers handpicked them? Now why, you ask, would bloggers hand pick ads? Two reason: Partly for the same reason they are motivated to maintain a blogroll – people like sharing things they like. More importantly, because advertisers should want to pay much more for that. Afterall, Blogvertisers get paid $5 a pop to infuse discussion boards and comment posts with sneaky product placements.Right now, advertisers pay for Google’s algorithm because it finds relevant footholds in the blogosphere. ¿But what if there was an ad-mosphere, a social network of advertisers, where blogs could handpick products they liked to offer pay-per-click referrals from their blog. That sounds like a pretty good symbiotic environment.
photo credit: http://www.thinklear.net/wp-content/uploads/2007/09/adsense_western_union.jpg


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